Monday, June 22, 2009

How do people see you?

If you can only focus on two things to build your business, those two things should be 1) credibility and 2) likeability. People choose to do business with people they trust and people they like.

Can you deliver on what you promise? Are you someone with whom people can relate? More and more businesses are discovering that the best way to assure future customers that the answers to those two questions are a resouding "Yes!" is to show them in pictures.

This series of photos were taken recently at an optical retailer for its online marketing. The photographs show the inside and outside of their location -- clean, accessible and organized.

They show the staff -- friendly, helpful and knowledgable.

They even show customers sampling the merchandise and having fun in the process. Who wouldn't want to do business with these folks when the time comes for eye exams?

You can put yourself in the same kind of positive light through photography. Let me show you how.

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